Gwen through the ages.

'It was such a turning point to find that I had a talent and I had something to contribute, somewhere.'- Gwen Stefani

In 1986 a band was founded that catapulted Gwen Stefani into a world of Celebrities and the rock star lifestyle. No doubt weren't an instant success and it wasn't until the 90's that they really started to make waves. With hits such as 'I'm just a girl' and 'Hey baby' and the band stayed strong, until 2003 when Gwen made a suprise decision to go solo,
'I never for one minute thought that I'd go solo.'
Gwen had an eight year relationship with band member Tony Kanal, with a break up that inspired the songs 'Dont speak.'
Now a solo artist Gwen, determined to make it big collaborated with stars such as Eve for 'Let me Blow your Mind', Akon for Sweet Escape, Pharrell for 'Can I have it like that' and Damien Marley for 'Now that you got it' and has since released Two Albums L.A.M.B(2004) and Sweet Escape(2006.) In 2002, Gwen married band member of Bush, Gavin Rossdale. Gavin already had a daughter, Gwen's Step daughter, Daisy Lowe with British fashion designer Pearl Lowe. They have been married for 7 years and have two children, Kingston,3 and Zuma,1.
'I remember when I was in school, they would ask, ''What are you going to be when you grow up?'' and then you'd have to draw a picture of it. I drew a picture of myself as a bride.'

Other Projects

The album Cover L.A.M.B (Love Angel Music Baby) inspired many new projects. The four Harajuku girls that Gwen brought over from Japan are her backup dancers that she constantly has with her when it comes to music, in her videos and on her tours. She gave them new names; Love, Angel, Music and Baby, referring to her Album title.
L.A.M.B is also the name of Gwen's popular Clothing, Shoe and Accesory range and her newest product Perfume. She has branched out from being just a singer and it has paid off, as Gavin and Gwen were in the top 20 forbes list of Richest celebrity couple in the past years.
In 2005 she expanded her collection with the less expensive 'Harajuku Lovers' line, which she referred to as "a glorified merchandise line" products include cameras, mobile phone charms and underwear at affordable prices.
'L.A.M.B. is a fashion line that - fingers crossed - will just get more and more sophisticated. What's different than what's out there is the way I put things together. And, if you look inside the pants, you'll find secret details in there.'
The newest result of the 'Harajuku Lovers' range is the perfume in bottles shaped like herself and the four harajuku girls them self with their L.A.M.B names and her own being 'G.'.

Gwens Appearance

Gwen Stefani has made a lot of changes through the years. She has gone from a band member to a successful solo artist, she has gotten married and become a mother, but the most severe change is her appearance. It may be due to the constant media coverage of her and the pressure on her to fit in but Gwen Stefani changed from a geeky, pink haired, braced Individual to a glamorous, chic lady. Before anybody could influence Gwen on her style she seemed to have an air of ‘I Don’t Care!’ about her and chose to wear whatever she wanted. But nowadays it’s sometimes hard to tell the difference between her and all the other clone celebrities, with blonde hair and flawless make-up. However she has still kept her own twist to her style and is often seen in something outrageous to remind us that she is still as kooky as she ever was!

Storyboarding again...

We continued our storyboard drawings today and we still haven't finished but we have made great progress but we did discuss the ways in which we will continue with storyboarding and hoping to stick at the same level as we have maintained so far.

Location, Location, Location.

The setting is almost equally important as costumes and although most of the video will be filmed in domestic situations there will be scenes outside of that. We decided as a group that those places should be specific for the characters;

The gym would be a good location for the 'Hunk' as it is a place for show off's, and since he is supposed to be arrogant- strutting his stuff in the gym seems appropriate.


The Geeky guy gets to go to the library since that is the image mostly associated with geeks in the media so the audience would relate to this setting.


And where else for the 'Goth' then what could be considered goth central- Camden. Its where you are most likely to find a heavy eye-liner-ed, dressed in black goth/emo and it would be foolish not to put our goth character there.

Costume Design.

We have looked at the costumes for the four main characters; The Girl and the three dates as they will be important if we want to get their image across. We discussed how they would have to be quite stereotypical when it comes to the date to make sure that there is a noticeable difference between the guys.
Reena Chadee came up with these character montages;

For the Girl;
'Through the study of semiotics, the personality of this character is apparent. This is shown by her casual clothing which reflect her cool attitude. Moreover, like a majority of female teenagers it is obvious that this character is interested has interests in fashion. '

For the 'Goth' Guy (me);
'This character pursues the role as a punk. The black garments embrace connotations expressing a sinister appearance. On the other hand, the heavy make up acts a disguise which suggests that the this character is not confident.'

For the 'Geeky' Guy;
'This character would be categorised as the 'geek'. This is because of his old-fashioned style, which mirrors his personality and lifestyle. Nevertheless, these traits change throughout the video as he is motivated to be more confident, hence the Superman costume.'

For the 'Hunky' Guy;
'At a first glance this character appears to be similar to the female protagonist, this is because of their fashionable clothing and modern style. However, the various designer items have connotations of an arrogant attitude.'

Whose in it?

The decision of who is going to be in our video is based on factors such as; the ability to stay in role for a long period of time, availability, and general image but then also we have decided that as a group we should all make cameos in it, with that in mind and the fact that the characters should be aged between 10 to 19 in order to relate to the audience this is the list of characters;

1. Female - Reena Chadee

2. Boy Date (Punk) - Me- Robyn Oliver

3. Boy Date (Hunk) - Mike

4. Boy Date (Geek) - Krishna Mootoosamy

5. Young Boy- Cameron

6. Devil- April Mckay

7. Screaming Girl- Laura Fredericks

Even More Storyboarding...

Now we have the timings for our video we needed visuals, by using a storyboard template we began drawing the 'Blink182' and 'Powder' inspired beginning.
As a group we have decided that any information relating to the camera angles, movements, transitions and timings should be written last just in case we decide to make changes, it will be a lot simpler to change them if we haven't got them recorded for permanent referral.

The storyboarding continues...

We have finished the outline of the storyboard, so now we know exactly what is going to be filmed for our video, obviously allowing for changes, since we have already made minor changes to the plans we did yesterday.
Here is the rest of the timings;